graphic design

Whether I'm designing a website, poster campaign or an e-newsletter, a piece of paper and a pencil is usually the starting point. It's easy to pile endless layers into Photoshop or Illustrator and splatter the page with images, but if it's not going to work out on paper it's probably not going to work at all.

Over the years my style has gradually become more more minimal. Using the medium correctly and letting the information speak for itself is a lesson learned early on when designing the Which? website.

branding

Getting a logo right is an essential for a company or organisation to present itself to the world. The logo represents the brand, and the brand is your business.

concept

To visualise graphic ideas, a range of solutions can be used. Flipcharts, handouts and screen based media can be used to get the initial message across to the client. Working with various design agencies I have created many image-led presentations, some of which feature here.

image

Out of the many techniques available in making images, good drawing skills are key to producing the right graphics, jotting down initial sketches or technical diagrams down on paper or on-screen.

animation

Making things move doesn't have to be an oscar-winning achievement, quite often 'keep-it-simple' is best practice and in screen design, overdoing the spinning logo can become annoying for the user.

presentation

I have accompanied graphic agencies on a range of pitches and put together microsites to show how ideas can be implemented. I have also produced rolling animated projects to accompany product launches at conferences and exhibitions